**2K: The True Story Behind Our Entry into the New Millennium** WEB 2K, the American video game publisher headquartered just north of San Francisco, is celebrating its 15th anniversary this year. Founded in 2005 as a subsidiary of Take-Two Interactive, 2K has since become one of the most successful video game publishers in the world. In a recent interview with GamesIndustry.biz, 2K president David Ismailer reflected on the company's early days. "We were founded at a time when the video game industry was undergoing a major transformation," said Ismailer. "The old guard of console manufacturers was being challenged by new entrants, and the rise of digital distribution was beginning to disrupt the traditional retail model." 2K's early success was due in part to its focus on innovative and high-quality games. The company was responsible for publishing some of the most iconic video games of the past decade, including BioShock, Borderlands, Grand Theft Auto V, and NBA 2K. However, 2K's success was not without its challenges. In the early days, the company struggled to keep up with the rapid pace of change in the video game industry. "We didn't think the old programs would last and we were too excited developing future applications," said Ismailer. Despite these challenges, 2K has managed to adapt and thrive in the ever-changing video game industry. The company has continued to publish successful games, and has also expanded into new areas such as mobile gaming and esports. Today, 2K is a global powerhouse with offices spanning the globe. The company publishes titles in today's most popular gaming genres, including shooters, action, role-playing, strategy, sports, casual, and family. As the video game industry continues to evolve, 2K is well-positioned to continue its success. The company has a strong track record of innovation and a deep understanding of the gaming market. With a treasure trove of archival footage and interviews with key figures, 2K is the true story behind our entry into the new millennium.
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